MARTIE goals:
- https://www.managementcenter.org/resources/smartie-goals-worksheet/
- https://docs.google.com/document/d/10H5fZmRfvUy2WmthUtjTE0n2BO44TaIjENPIeNL4N8k/edit
- https://www.managementcenter.org/article/tips-for-writing-smartie-goals
- https://givingusa.org/be-a-smartie-an-equity-forward-approach-to-goal-setting/